Home Improvement And Repair Projects Have Never Been More Fashionable And Easier To Achieve

The popularity of HGTV (Home & Garden Television) has created a thriving market in do-it-yourself home improvement and interior decorating. All areas of the home enhancement industry have benefited since HGTV started airing in 1975.

The real estate boom was followed by a home improvement boom. People would purchase an old house and want to redecorate the house from floor to ceiling with stuff like Cabinet Hardware. For Restoration they may use antique reproduction handles and antique Cabinet pulls. People who had lived in their houses for a while wanted new kitchen cabinets. The home improvement shows were a stimulus for a massive movement by homeowners to start a remodeling revolution.

The home improvements that people take on include makeovers from the attic to the basement. They perform functional repairs like repairing a leaky roof, replacing windows, and adding more space to the house. Then there are the projects that are just for the beautification of the home like updating the kitchen with Fancy appliances and Brass Handles or remodeling a master bedroom.

Some people use home improvement as a creative outlet. They paint and redesign just for the sake of improving their living space. HGTV has been a large contributor to the home improvement revival.

HGTV reaches 89 million households every week and over 800,000 nightly prime time viewers. The format of the show has been copied several times with clones like Trading Spaces and Extreme Makeovers. Viewers sit for hours watching “Design on a Dime”, “Devine Design”, and “Landscapers Challenge”. The home improvement shows just keep coming.

HGTV provides instructions for thousands of home improvement projects. They provide video clips for everything from garden projects to constructing a bed. HGTV is the one-stop resource for finding anything you need for expert help with “do it yourself” projects.

HGTV makes home improvement look easy and fun. HGTV gives viewers new ideas and inspires the week end warrior to do some type of home improvement project. HGTV’s mission is “to provide ideas, information, and inspiration for decorating and home improvement”.

The impact that HGTV has on home improvement can be estimated in these statistics:

# Furniture sales grew by 75%, between 1995-2005

# Sales of home furnishings increased 97% in this same time .

These items were soft goods as well as carpets, lamps, area rugs, linens, and glassware.

People all over the country are decorating their homes to look like these superbly beautiful fantasy creations that they view on HGTV. If you are not a “do it yourselfer” you can just envision the way your home might look when you go on tours of million dollar homes all across the country. You see people who are similar to you making grand improvements to shacks that end up looking like your dream home with great antique door knobs in kitchen and bath.

HGTV has had a dramatic impact on the home improvement industry because HGTV appeals to the age group of people who have the money to pay for major home improvement projects. The demographics of the average HGTV is a female aged  35-64 years old. Over 70% of HGTV viewers are females. That means that the female viewers are motivating their husbands, fathers, and brothers to help so they can enjoy the benefits. General female consumer demographics for home improvement indicate:

# They shop more often
# Visit more shops
# Spend more than the average shopper

The target demographic for the Do It Yourself Website is:

# Homeowners
# Ages 25-54
# Incomes of $60,000
# Internet access
# Propensity for home improvement

The home Improvement Research Institute studies show that both men and women are dynamic participants in the planning of home improvement projects as well as the purchase of that merchandise used for improvement.

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